Convergent Deemed Exclusive Provider of Digital Signage Showcase at GlobalShop 2005 for Second Consecutive Year

ATLANTA   March 15, 2005 -- Convergent today announced that for the second consecutive year it has been selected by GlobalShop to be the sole sponsor and provider of networked digital signage for the 2005 show. GlobalShop is the largest annual retail design and in-store marketing show in the world. It takes place at the Sands Expo in Las Vegas, March 21, 22 and 23.

Convergent is known in the industry for providing always-on, scalable digital signage networks. The company's digital signage solution encompasses the design, installation and maintenance of the network, as well as the creation and delivery of visually compelling advertising and informational content to plasma screens in retail stores.

"Today, a successful digital signage network is much more than pumping 15- or 30-second commercial spots to TVs in stores; it takes delivering content that is continuously captivating and maps to the customer's experience," said Rick Hutcheson, vice president of marketing for Convergent. "It takes managing and monitoring a secure network 24x7 so screens are always displaying that content. Today digital signage is all about scalability and reliability of the network."

At the entrance to the GlobalShop exhibit hall Convergent will display daily stories and events on its network of six large digital screens. Convergent's production team will re-purpose the content for the screens, which will include the news of the day, vendor-sponsored events, seminars, special award ceremonies, schedule changes and more.

At Convergent's booth, #4446, the company will also exhibit digital content from many of its retail customers, and offer an in-depth look into the technology and services that power today's digital signage networks.

Since Convergent began offering digital signage solutions its installed base has grown to include almost 20,000 screens in the U.S., from bookstores and banks to sports arenas and shopping malls. Convergent is also in the process of installing thousands of screens in grocery stores across the country.

Convergent's networked digital signage solution gives retailers a compelling alternative to the diminishing return on investment plaguing traditional in-home TV advertising. According to a CAP Ventures report entitled, The North American Commercial Digital Display Market (December 2004), "There is increasing buy-in among potential customers that narrowcasting 'has the least wastage of any advertising medium.'"

About Convergent

Convergent, founded in Atlanta in 1980, is the leading provider of high-impact video and media-rich communications for digital signage, e-learning and corporate communications enterprise applications. Convergent provides services for over 70 digital media networks and 550,000 viewing locations, including design and development of custom content and courseware, digital asset and learning management, broadcast-quality studio and production services, network engineering, installation and ongoing operations. Clients include Advance Auto Parts, Bank of America, Borders Books, Channel One, Eli Lilly, Unisys, Volkswagen of America and other industry leaders. For more information, call 1-800-877-7804 or visit www.convergent.com.

For more information, contact:
Convergent
Leah A. Carwile
Marketing Coordinator
Phone: (770) 369-9374
Email: carwilel@convergent.com

Copyright © 2003-2005 Convergent Corporation. All rights reserved. Convergent, Convergent and the Convergent logo are registered trademarks of Convergent Corporation. All other trademarks are the property of their respective holders and are hereby acknowledged.

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