Static signs simply can’t compete with dynamic messages that update and micro-target marketing and advertising. Digital signage can build brands and lift products off the shelves with video-powered messages on plasma screens, TVs, kiosks, computer monitors and other digital media. Narrowcasting - the distribution, management and display of rich content to digital signage over a centrally controlled network - saves time, printing and installation costs as it builds revenue and customer loyalty.

• Pharmacies with overhead plasma screens carrying advertiser-sponsored messages related to health.
• A single convenience store display that promotes coffee and doughnuts in the morning and soft drinks and chips in the afternoon.
• Bank lobby kiosks that deliver up-to-the-minute news about investment services, stock quotes and retirement planning.

The infrastructure and talent to deliver digital signage - and more

Creating and distributing video-based digital merchandising demands talent, technical expertise and sophisticated technology. Convergent Media’s powerful, IP-enabled satellite-based Content Distribution Network (CDN) - and the people who design, install, support and create content for it - are uniquely positioned to deliver this compelling new medium.

Our CDN combines the flexibility of the Internet and robust bandwidth capacity of satellite broadcasting with video servers to store content for quick access.

The result: an end-to-end network that leverages both infrastructure and content to support traditional broadcast, IP video, data communications and digital signage over a single network to desktops, laptops, kiosks, televisions and other media. What’s more, the same network can also reach employees and partners with corporate updates, skills training and new product information.

Network operations: the heart of CDN

The Convergent Media delivery network is backed by 24/7 network operations monitoring and broadcast services including scheduling, transmission path management, encryption, help desk and field support. Our infrastructure of hardware, software and technical expertise includes a state-of-the-art call tracking system, round-the-clock help desk support, an extensive parts inventory and a 40,000-square-foot warehouse and distribution center. We also employ 120 field-service technicians and have agreements with 350 contractors to extend geographical reach throughout the continental U.S.

Digital signage can turn waiting time into valuable, brand-building opportunities by delivering customized content on monitors or kiosks. Shoppers waiting in line or strolling the aisles of retail outlets watch in-store promotional video content - just where they're most likely to buy. And content can be changed dynamically based on product sales targets, demographics and geography.

Micro-Target Marketing with Digital Signage