Convergent helps world-class retail, financial, automotive, and government clients reach targeted audiences with dynamic digital signage, high-impact video communications and branded in-store music and messaging.
Find out more about our services here:
- Digital Signage and Plasma Screen Signs
- Interactive Distance Learning and Video-Powerwed E-Learning
- Business Televsion and Corporate Communications
More Information About Digital Signage
There is a new breed of techno savvy video-centric consumer entering their power-buying years. These consumers grew up in a world where nearly every home has a PC, cable TV providing a myriad of viewing options, and TiVo and like devices that allow customized time shifted viewing – read no commercials. One of the most important questions facing brand marketers and retailers is how to reach this elusive audience.
Universal McCann’s Insider’s Report (12/03), states that total U.S. expenditure on national and local advertising will exceed $266 billion in 2004. Of this, more than $48 billion will be spent on TV ads alone, in spite of the fundamental shift in the way we watch television.
The same technology explosion that has created this changing landscape also provides the answer – in-store networked digital signs. In-store point-of-sale advertising on digital signs connects with consumers and drives sales and brand share like no other medium. However, effective in-store digital advertising is more than just simply programming pumped to TV’s hung throughout stores. It is the strategic design, production, management, scheduling, transmission, storage, measurement, and display of broadcast quality, full motion video on networked digital signs to connect with customers and differentiate retail store atmospheres.
Visit the Convergent Digital Signage website for more information.