MEDIA STRATEGY: MOST IMPORTANT AND MOSTLY OVERLOOKEDYour solution must have a purpose
Our Approach to Digital Signage Media Strategy
Four Steps to Successful Strategy
Step one is defining your objectives, assessing your environment and defining your digital signage marketing strategy. With that information, we determine what to measure and how to do it.
We marry your content strategy with the strategic digital signage products and applications that will deliver results. That includes developing the programming strategy and screen placement that will best engage your audience.
Piloting your program is a critical part of evaluating your digital signage strategy. We put your plan into action by A/B testing it across a number of locations, measuring results and adjusting where necessary.
At this point, you can be confident your program works. We’ll roll out the solution to all sites, continue to measure it and use that information to change and improve it.