MEDIA STRATEGY

SETTING THE STAGE FOR SUCCESS

Strategy Is Not Just Important. It’s Everything.

Successful customer experiences begin with our Media Mapping℠ process. This results-oriented approach delivers effective solutions that engage, entertain and increase sales. We start by defining the business objectives of your solution. We then establish benchmarks to measure your success, and specify the technologies, applications and content to achieve it. It’s all about knowing your audience—their demographics and expectations —that sets the foundation for a successful strategy. No matter the complexity or scale, our proven process delivers.

Media-Strategy-Header-1 Media Strategy Digital Signage

SUCCESS IS A PROCESS

DISCOVERY

Understanding your objectives, environment and audience to deliver maximum impact

EXPERIENCE AND EXPERTISE

Knowing how to craft a strategy that delivers that results you demand

BENCHMARKING

Determining what you want to measure and establishing your current baseline enables comparison testing and continual improvement

PROGRAMMING STRATEGY

Using the right mix of messages to deliver the greatest impact to your targeted audiences for a superior, more effective brand experience

Often, digital still isn’t being done well in-store, and it’s doing little to move shoppers along the buy cycle. To start seeing results, brands and retailers must move beyond the digital “cool” factor to bring shoppers real value. (2016 Reality of Retail Report by InReality)

ELEVATE THE EXPERIENCE: MEDIA MAPPING℠

Assess Media Strategy Digital Signage
ASSESS

Understanding the results you want from your solution through a comprehensive media strategy assessment, audience assessment and an analysis of the environment where your solution will exist and where it will have the most impact. We identify measurement requirements and establish benchmarks to gauge and ensure your success.

Plan Media Strategy Digital Signage
PLAN

Crafting a content plan and creative concept based on your objectives, audience and environment and then mapping our findings with the right technologies and applications to carry out the content strategy. We take a calculated approach to measurement, determining how to measure results and the proper techniques needed to deliver them.

Validate Media Strategy Digital Signage
VALIDATE

Building and testing your solution across pilot stores and implementing the content plan to validate the strategy. We monitor and measure the impact of your solution along the way, review data points and make adjustments to ensure your solution is operating at the highest levels to deliver maximum audience impact.

Activate-1 Media Strategy Digital Signage
EXECUTE

Successfully delivering your solution on time and to your complete satisfaction and measuring it’s impact against the benchmarks we’ve established. We monitor your network 24x7 from our network operations center to ensure the highest levels of uptime and customer experience. Should an issue occur, our proactive approach allows our engineers and help desk technicians to resolve most issues remotely and quickly.