MEDIA STRATEGY
SETTING THE STAGE FOR SUCCESSStrategy Is Not Just Important. It’s Everything.
Successful customer experiences begin with our Media Mapping℠ process. This results-oriented approach delivers effective solutions that engage, entertain and increase sales. We start by defining the business objectives of your solution. We then establish benchmarks to measure your success, and specify the technologies, applications and content to achieve it. It’s all about knowing your audience—their demographics and expectations —that sets the foundation for a successful strategy. No matter the complexity or scale, our proven process delivers.
SUCCESS IS A PROCESS
DISCOVERY
Understanding your objectives, environment and audience to deliver maximum impact
EXPERIENCE AND EXPERTISE
Knowing how to craft a strategy that delivers that results you demand
BENCHMARKING
Determining what you want to measure and establishing your current baseline enables comparison testing and continual improvement
PROGRAMMING STRATEGY
Using the right mix of messages to deliver the greatest impact to your targeted audiences for a superior, more effective brand experience
Often, digital still isn’t being done well in-store, and it’s doing little to move shoppers along the buy cycle. To start seeing results, brands and retailers must move beyond the digital “cool” factor to bring shoppers real value. (2016 Reality of Retail Report by InReality)
ELEVATE THE EXPERIENCE: MEDIA MAPPING℠
ASSESS
Understanding the results you want from your solution through a comprehensive media strategy assessment, audience assessment and an analysis of the environment where your solution will exist and where it will have the most impact. We identify measurement requirements and establish benchmarks to gauge and ensure your success.
PLAN
Crafting a content plan and creative concept based on your objectives, audience and environment and then mapping our findings with the right technologies and applications to carry out the content strategy. We take a calculated approach to measurement, determining how to measure results and the proper techniques needed to deliver them.
VALIDATE
Building and testing your solution across pilot stores and implementing the content plan to validate the strategy. We monitor and measure the impact of your solution along the way, review data points and make adjustments to ensure your solution is operating at the highest levels to deliver maximum audience impact.
EXECUTE
Successfully delivering your solution on time and to your complete satisfaction and measuring it’s impact against the benchmarks we’ve established. We monitor your network 24x7 from our network operations center to ensure the highest levels of uptime and customer experience. Should an issue occur, our proactive approach allows our engineers and help desk technicians to resolve most issues remotely and quickly.
WHITEPAPERS
From content strategy to industry specific best practices, learn how you can elevate the experience for your customers.
