Blog by Convergent - Digital Signage Resources

The Value of Employee Signage for Crisis Management

This week’s business headlines were largely focused on Starbucks and the uproar associated with an employee having two men arrested for sitting in a Philadelphia coffee shop without making a purchase. Other events in this week’s news include the explosion of an engine on a Southwest Airlines jet, resulting in a passenger fatality, and an IRS software glitch that prevented taxpayers from submitting payments ahead of the filing deadline. Last week, the driving business story was Facebook and the 87 million users affected by their data breach and privacy policy implementation. In the current business and media climate, any organization […]

Webinars

Webinar: Content is the Key to Great Employee Signage

Content strategy is critical when it comes to Employee Signage. How you curate the content can make or break your messaging. Additionally, well laid out content can garner more views, increase ROI and morale, and ensure your employees more informed, compliant and trained. As we continue our corporate communication webinar series, hosts are Ed Behan, Corporate Communications guru at Convergent, Adam Shilling, Creative Director at Convergent and Kris Konrath, Marketing Director at Convergent. Listen in as they discuss the ins and outs of employee signage and how content plays such a large role in the success of this employee communication […]

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The Value of Employee Signage is driven by its Content: Part 2

In part 1 of this blog we discussed some common missteps in the execution of employee signage and three areas of consideration in developing your content strategy. As discussed, shaping your corporate culture, focusing on your core objectives and reinforcing best practices and learning are great places to start. So let’s take that a step further. It’s clear that the ROI of any Employee Signage platform is driven by its content. When care is taken in curating content, the results are positive and measurable across a wide range of business metrics. There are two key elements in optimizing the value […]

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The Value of Employee Signage is Driven by its Content: Part 1

When meeting with businesses to discuss Employee Signage, I often open the conversation with a slide depicting the typical content found on tens of thousands of employee-facing displays. After letting the slide breathe for a few seconds, I pose the question: “What’s wrong with this picture?” The responses tend to focus on the display layout. “It’s too busy.” “My eyes don’t know where to look.” “The date and weather take up too much space.” “The video section should be larger.” What I find most curious is that people tend not to question the content itself. Sadly, we have come to […]

Webinars

Webinar: How Digital Signage can Improve your Employee Engagement

As businesses of all sizes look to improve their competitiveness and performance, the need for successful strategies to engage employees is proving essential. Digital signage offers a valuable tool in achieving this success. Ever thought about the possibility of implementing a universal communication method to connect all your employees? What about a unique platform to catch their eyes and nurture a better culture? The truth is, there is a solution that can deliver on all of these needs while being a simple and easy-to-use platform. Digital Signage visual communication is transforming how employers are communicating with their employees. Interested in […]

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8 Ways That Digital Signage Improves Employee Engagement

It’s no secret that Employee Engagement is critical in the success of any organization. Now, with Big Data and Analytics offering greater insight into the key elements determining success, it has become increasingly evident that incremental improvements in Employee Engagement drive dramatic improvements across a wide range of metrics. These include productivity, customer satisfaction, employee retention, defects and accidents, absenteeism, revenue growth, and stock performance. This has led many organizations to invest in improving their employee engagement. These are most often multi-pronged strategies aimed at establishing strong bi-directional communications, while also establishing and reinforcing the corporate culture, mission, and values. […]

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Tips From DSaaS Experts

Chances are, you already have some guidelines that come to mind when designing creative content: stay away from red, ensure your content is engaging, know your audience, etcetera, etcetera. But what would the experts say are the non-negotiables when creating effective content specific to digital signage? Is it the layout of the messages? Possibly. Is it the color scheme or clever wording? Could be. How about the eye catching branded content that really draws the viewer’s attention? You’re getting there. We sat down with one of our experts to discuss some of the secrets of the trade. Here’s the skinny, […]

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Do Your Customers Know More Than Your Employees?

Retailers are the number one users of digital signage. All those video walls, kiosks, endless aisles, sales assist tables and other forms of signage add up to some 40% of the market. And retailers are expected to retain that position in the foreseeable future. Stores blanketed with digital signs mean customers often are well-informed about sales and product features. The question is, do they know more than your average retail employee? Given typically high associate turnover, the answer could be “yes.” And the irony is, the same type of digital signs that benefit stores on the sales floor can provide similarly […]

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The Color Connection

Human beings prefer our lives to be colorful – literally. As The Ultimate Guide to Using Color Psychology in Marketing says: “Color is an essential tool because it has an impact on how we think and behave. Color directs our eye where to look, what to do, and how to interpret something. It puts content into context. It helps us decide what’s important and what’s not.” Understanding how we react to color is, not surprisingly, critical to design. But it may interest you to learn that there appears to be an evolutionary component to our color preferences, which is even more compelling when […]

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Drive Employee Engagement with Digital Signage

To be brand adovcates, your employees must be engaged. Good communication around your company’s message and purpose is critical to employee engagement and email is increasingly ineffective at reaching them. Download our white paper now and learn the benefits of using digital signage to share your company’s message, including: Ensuring your company’s message is seen and heard Building a connected workplace How one client successfully used digital channels to build excitement around a new corporate brand

Webinar: Content is the Key to Great Employee Signage

The Digital Media Iceberg

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The Value of Employee Signage for Crisis Management

Webinar: Content is the Key to Great Employee Signage

The Value of Employee Signage is driven by its Content: Part 2

The Value of Employee Signage is Driven by its Content: Part 1

Webinar: How Digital Signage can Improve your Employee Engagement

8 Ways That Digital Signage Improves Employee Engagement

Tips From DSaaS Experts

Do Your Customers Know More Than Your Employees?

The Color Connection

Drive Employee Engagement with Digital Signage