Blog by Convergent - Digital Signage Resources

Convergent and BrightSign Introduce °SafeStore Screen Control

Fully managed solution that enables touchless interaction with in-store large-screen displays using a viewer’s personal smartphone, reducing potential contact exposure to COVID-19 Alpharetta, GA – June 9, 2020 – Convergent Media Systems Corporation, a Ballantyne Strong, Inc. (NYSE American: BTN) company and award-winning leader in delivering digital signage experiences (“Convergent”), has teamed up with BrightSign LLC®, the global market leader in digital signage media players, to offer an integrated solution that delivers interactive digital signage experiences using the viewer’s phone to control content on a digital sign. This solution allows retailers, banks and other businesses to enable viewers to navigate and access information on a […]

Blog

The Value of Employee Signage in Crisis Management

The Covid-19 pandemic represents the quintessential example of a major crisis confronting business. Yet, even in less-surreal times, our business headlines are dominated with stories of disruption. How organizations manage these crises is critical to their long-term success. For example, the grounding of Boeing’s 737 MAX aircraft impacts scores of businesses and jeopardizes the perception of one of the world’s most respected brands. Similarly, items like data breaches, product recalls, and leadership misconduct perpetually threaten businesses in every sector. In the current business and media climate, any organization – large or small – faces an increased probability that it will be confronted with a business crisis. How that organization reacts and performs is almost certain to be the subject of public scrutiny. Employee Communications in these moments is of […]

Blog

The Value of Digital Signage in COVID-19 Messaging for Retail

As retailers like you start opening their stores across the country, they face a new challenge… how best to assure your customers and employees that you’re taking the necessary precautions to protect them from COVID-19? Clearly, in-store signage is a critical component of this communication strategy, but given the dynamic nature of the situation, paper signs do not offer the flexibility required. This is a perfect example of where digital signage can not only improve the effectiveness of your marketing communications but can also mitigate business risks. In approaching this new and unusual situation, you need to consider several factors… Different markets have had […]

Webinars

Webinar: Content is the Key to Great Employee Signage

Content strategy is critical when it comes to Employee Signage. How you curate the content can make or break your messaging. Additionally, well laid out content can garner more views, increase ROI and morale, and ensure your employees more informed, compliant and trained. As we continue our corporate communication webinar series, hosts are Ed Behan, Corporate Communications guru at Convergent, Adam Shilling, Creative Director at Convergent and Kris Konrath, Marketing Director at Convergent. Listen in as they discuss the ins and outs of employee signage and how content plays such a large role in the success of this employee communication […]

Webinars

Webinar: How Digital Signage can Improve your Employee Engagement

As businesses of all sizes look to improve their competitiveness and performance, the need for successful strategies to engage employees is proving essential. Digital signage offers a valuable tool in achieving this success. Ever thought about the possibility of implementing a universal communication method to connect all your employees? What about a unique platform to catch their eyes and nurture a better culture? The truth is, there is a solution that can deliver on all of these needs while being a simple and easy-to-use platform. Digital Signage visual communication is transforming how employers are communicating with their employees. Interested in […]

Blog

Tips From DSaaS Experts

Chances are, you already have some guidelines that come to mind when designing creative content: stay away from red, ensure your content is engaging, know your audience, etcetera, etcetera. But what would the experts say are the non-negotiables when creating effective content specific to digital signage? Is it the layout of the messages? Possibly. Is it the color scheme or clever wording? Could be. How about the eye catching branded content that really draws the viewer’s attention? You’re getting there. We sat down with one of our experts to discuss some of the secrets of the trade. Here’s the skinny, […]

Blog

Do Your Customers Know More Than Your Employees?

Retailers are the number one users of digital signage. All those video walls, kiosks, endless aisles, sales assist tables and other forms of signage add up to some 40% of the market. And retailers are expected to retain that position in the foreseeable future. Stores blanketed with digital signs mean customers often are well-informed about sales and product features. The question is, do they know more than your average retail employee? Given typically high associate turnover, the answer could be “yes.” And the irony is, the same type of digital signs that benefit stores on the sales floor can provide similarly […]

Blog

The Color Connection

Human beings prefer our lives to be colorful – literally. As The Ultimate Guide to Using Color Psychology in Marketing says: “Color is an essential tool because it has an impact on how we think and behave. Color directs our eye where to look, what to do, and how to interpret something. It puts content into context. It helps us decide what’s important and what’s not.” Understanding how we react to color is, not surprisingly, critical to design. But it may interest you to learn that there appears to be an evolutionary component to our color preferences, which is even more compelling when […]

Blog

Drive Employee Engagement with Digital Signage

To be brand adovcates, your employees must be engaged. Good communication around your company’s message and purpose is critical to employee engagement and email is increasingly ineffective at reaching them. Download our white paper now and learn the benefits of using digital signage to share your company’s message, including: Ensuring your company’s message is seen and heard Building a connected workplace How one client successfully used digital channels to build excitement around a new corporate brand

Blog

The Human Brain: Hardwired for Motion

We human beings are a brainy bunch. Our brain is the largest relative to body size among all other vertebrates. The cerebral cortex is greatly enlarged in humans and is the seat of complex thought. But in today’s modern world, it’s easy to forget that the brain has been key to our continued existence. “The brain . . . is designed to solve problems related to surviving in an unstable outdoor environment and to do so in nearly constant motion (to keep you alive long enough to pass your genes on). We were not the strongest on the planet, but […]