Chances are, you already have some guidelines that come to mind when designing creative content: stay away from red, ensure your content is engaging, know your audience, etcetera, etcetera. But what would the experts say are the non-negotiables when creating effective content specific to digital signage? Is it the layout of the messages? Possibly. Is it the color scheme or clever wording? Could be. How about the eye catching branded content that really draws the viewer’s attention? You’re getting there. We sat down with one of our experts to discuss some of the secrets of the trade. Here’s the skinny, […]
Strategy and Measurement
Retailers are the number one users of digital signage. All those video walls, kiosks, endless aisles, sales assist tables and other forms of signage add up to some 40% of the market. And retailers are expected to retain that position in the foreseeable future. Stores blanketed with digital signs mean customers often are well-informed about sales and product features. The question is, do they know more than your average retail employee? Given typically high associate turnover, the answer could be “yes.” And the irony is, the same type of digital signs that benefit stores on the sales floor can provide similarly […]
Human beings prefer our lives to be colorful – literally. As The Ultimate Guide to Using Color Psychology in Marketing says: “Color is an essential tool because it has an impact on how we think and behave. Color directs our eye where to look, what to do, and how to interpret something. It puts content into context. It helps us decide what’s important and what’s not.” Understanding how we react to color is, not surprisingly, critical to design. But it may interest you to learn that there appears to be an evolutionary component to our color preferences, which is even more compelling when […]
Strategy and Measurement
To be brand adovcates, your employees must be engaged. Good communication around your company’s message and purpose is critical to employee engagement and email is increasingly ineffective at reaching them. Download our white paper now and learn the benefits of using digital signage to share your company’s message, including: Ensuring your company’s message is seen and heard Building a connected workplace How one client successfully used digital channels to build excitement around a new corporate brand
We human beings are a brainy bunch. Our brain is the largest relative to body size among all other vertebrates. The cerebral cortex is greatly enlarged in humans and is the seat of complex thought. But in today’s modern world, it’s easy to forget that the brain has been key to our continued existence. “The brain . . . is designed to solve problems related to surviving in an unstable outdoor environment and to do so in nearly constant motion (to keep you alive long enough to pass your genes on). We were not the strongest on the planet, but […]
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“Design is thinking made visual.” – Graphic designer Saul Bass Digital signage has its own design discipline. It’s not the same as print, or web, or television. Digital signage design needs to bring focus and context to a brand’s story without some of the usual tricks – such as using sound with video. And it calls for a specific infrastructure for production and delivery unlike that for print, web and video. As a matter of fact, since it’s dynamic and motion-oriented, digital signage design has more in common with two other fields of design – animation and movie titles – […]
DOES YOUR IN-BRANCH DIGITAL NEED A REBOOT? Digital signage in banks is commonplace but are you making the most out of your solution? About 80% of banks are using digital signage but is it having the impact it is capable of? Download our white paper for the steps you can take to reboot your in-branch digital including crafting a media strategy and delivering great content.
BRICK AND MORTAR STILL MATTERS For brick and mortar, delivering on a good customer experience in all stages of a shopper’s journey is a challenge retailers are always trying to crack. Download our guide and see how digital signage helps solve your customer experience problem in your physical store.
A big challenge. The Holy Grail. What keeps HR people up at night. Those are only a few descriptions in a handful of articles covering the struggle to understand what engages employees — and how to create workplaces that offer them what they need for motivation and maximum performance. What engages them varies by the study, but two elements seem clear: Money isn’t the answer. Pay and benefits are important, but not the most deciding factor. More personal aspects of the workplace, such as people and purpose, play a critical role. While we’re not undertaking a comprehensive review of the […]