Adam Shilling, Author at Blog by Convergent

On the Move: Using Motion Design to Create Compelling Digital Signage

“Design is thinking made visual.” – Graphic designer Saul Bass Digital signage has its own design discipline. It’s not the same as print, or web, or television. Digital signage design needs to bring focus and context to a brand’s story without some of the usual tricks – such as using sound with video. And it calls for a specific infrastructure for production and delivery unlike that for print, web and video. As a matter of fact, since it’s dynamic and motion-oriented, digital signage design has more in common with two other fields of design – animation and movie titles – […]

Blog

Data-Driven Content Offers Flexibility, Function and an Event-Enhancing Fix

As digital signage technology gets more sophisticated, so do content wants and needs. Something our customers are asking for more and more often is data-driven content. They’re looking for flexibility and real-time updates for their messaging to keep it fresh and relevant, beyond even what the typical RSS feed can provide. We recently had the opportunity to develop such a system for a benefit event that required entirely dynamic, data-driven content. By all accounts, the event was a great success for the organization sponsoring the fundraiser – and it illustrated the flexibility and function that data-driven content provides. “Harvest for […]

Strategy and Measurement

Keeping Digital Signage Simple: Design that Captures Attention

“Sign, sign, everywhere a sign.” With a shout out to the Five Man Electrical Band that made those words famous, this message is truer today than ever, wherever you go. This is particularly so in the retail space, where shoppers are barraged with visual messages at every turn. And since the attention span of consumers lasts only a few seconds, retailers have a very brief window to capture their interest and engage them. Digital signage is an effective tool for achieving both of those goals – but the key is in the content. Maximizing the impact of digital signage requires […]

Digital signage

The Batman and Robin of Digital Signage

Content is King! Yes, you’ve heard it a million times. Sure, it’s important, but there is an unsung hero—a Robin to the Batman of content. So what deserves the same level of love and respect that content has been receiving for years? It’s programming strategy, and yes, it’s a pretty big deal. The two go hand-in-hand, and like many great couples, they’re even better together than apart. Think of programming strategy as the steering wheel for your digital signage content. Without it, content plays back aimlessly. But with a highly refined programming strategy, it’s a high-powered marketing engine. The strategy […]

Strategy and Measurement

A Recipe for Fast-Casual Digital Signage: Our Top Five Tips for Developing Business-Boosting Content

You own a fast-casual restaurant and are thinking about installing digital menu boards (DMBs) and promotional digital signs. Or you already have digital signs, but want them to be more effective.Your first thought might be that new or improved technology is the answer. But the truth is, it’s all about content. Following are our five top tips for developing content for your digital signage program – an investment that can boost your business and improve your profitability. Your first thought might be that new or improved technology is the answer. But the truth is, it’s all about content. Following are […]

Strategy and Measurement

Spilling The Beans on Digital Signage Content

Danny Lewandowski, Interactive Designer at Convergent, shares three key aspects of digital signage content and much much more.

Strategy and Measurement

Digital Signage Content Strategy – Getting down to the nitty-gritty

Convergent’s creative team is on a mission to lead the industry in developing better digital signage content, content that goes further than the just pretty pictures

Enterprise

Implementing Enterprise Digital Signage White Paper

Best Practices for Implementing Enterprise Digital Signage White Paper There’s a lot to get excited about when talking about digital media, but there are many components to be truly successful. Think of digital media as an iceberg… the upper section that has breached the water is the exiting and sexy features such as interactive media and in-store signage. Below the surface of the water is the reality of a digital media rollout; the management, maintenance and monitoring that is vital to the outcome and sustainability of your system. When you think of digital signage, it’s the really sexy […]