The Value of Employee Signage in Crisis Management

The Value of Employee Signage in Crisis Management

The Covid-19 pandemic represents the quintessential example of a major crisis confronting business.  Yet, even in less-surreal times, our business headlines are dominated with stories of disruption.  How organizations manage these crises is critical to their long-term success.  For example, the grounding of Boeing’s 737 MAX aircraft impacts scores of businesses and jeopardizes the perception of one of the world’s most respected brands.  Similarly, items like data breaches, product recalls, and leadership misconduct perpetually threaten businesses in every sector.  In the current business and media climate, any organization – large or small – faces an increased probability that it will be confronted with a business crisis.  How that organization reacts and performs is almost certain to be the subject of public scrutiny.  Employee Communications in these moments is of […]

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