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Do Your Customers Know More Than Your Employees?

Do Your Customers Know More Than Your Employees?

Retailers are the number one users of digital signage. All those video walls, kiosks, endless aisles, sales assist tables and other forms of signage add up to some 40% of the market. And retailers are expected to retain that position in the foreseeable future.  Stores blanketed with digital signs mean customers often are well-informed about sales and product features. The question is, do they know more than your average retail employee? Given typically high associate turnover, the answer could be “yes.”  And the irony is, the same type of digital signs that benefit stores on the sales floor can provide similarly […]

What’s Better for Your Business: DSaaS or Lease?

What’s Better for Your Business: DSaaS or Lease?

It’s coming up on a year since we declared that the digital signage industry is broken and introduced our new service model: Digital Signage as a Service, or DSaaS. Since then, we’ve talked to hundreds of customers, prospects and industry analysts and influencers about DSaaS, how it works and the results it brings to an organization’s bottom line – both in terms of expenditures and sales uplift. In the many conversations we’ve had about DSaaS, one question we hear frequently is, “Why shouldn’t I just lease my equipment from a vendor? Leasing doesn’t seem any different from DSaaS.” Actually, the […]

The Perils of DIY Digital Networks

The Perils of DIY Digital Networks

A blog from someone else in the digital signage industry recently called out those who might be pushing the envelope with marketing claims. One such claim the blogger took issue with: “Digital signage is easy.” That one struck me in particular, because we hear it often from prospects who have preconceived notions about digital signage (usually gained from talking with other vendors) and who are thinking about buying hardware and software, but running their own networks. The fact is, software has gotten more intuitive, and managing just a handful of screens can be relatively easy. You might be able to […]

Move Over, Millennials: It’s All About Gen Z

Move Over, Millennials: It’s All About Gen Z

Dear Millennials: Yes, we loved listening to your demands for work/life balance and how you don’t want to buy a car. Your Facebook posts of your dog are priceless. But, sorry to let you know, you are no longer the retail community’s main concern. Your time is coming to an end. It’s no longer about you. The retail world has a new BFF: Generation Z. Gen Z — two billion worldwide and one-quarter of the North American population — is made up of those born after 1998. And, while some members of the generation are still in grade school, they […]

Sound Strategy, Great Content and the Human Touch: Increasing Share of Wallet in Banking

Sound Strategy, Great Content and the Human Touch: Increasing Share of Wallet in Banking

With a slow-growing economy and strong competition, keeping customers and increasing their share of wallet is a big deal in traditional banks these days. While thorough onboarding, excellent customer service and transparency in fees all play a role in retaining, cross-selling and up-selling clients, you might be surprised to learn how important good communication is in achieving the same. “Communication has the most significant impact on increasing share of investable assets” at any given bank, according to a recent J.D. Power study. A coordinated, three-part digital signage solution can improve that communication and help banks sell additional products. Think of […]

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