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Playing Games with Your Digital Signage

Playing Games with Your Digital Signage

More and more often, businesses are using digital signage as another way to communicate with employees, ensure that they understand corporate goals and strategies and drive them to action. Digital displays offer variety, convenience and freshness that email can’t necessarily match. As the saying goes, though, “less is more” when it comes to digital signs and how each screen is used. Valuable messages get lost on a display that is overflowing with informational zones: weather on one side, an RSS ticker at the bottom, corporate news in the main area. Add a corporate logo and maybe a picture or two […]

5 Ways to Sell More with Digital Signage

5 Ways to Sell More with Digital Signage

Done right, digital signage has been proven to engage shoppers, enhance the in-store experience and increase brand awareness. But let’s face it: the real driver of digital signage is the impact it has on revenue – increasing average purchase amounts and repeat business by around 30% each, according to an InfoTrends report we’ve talked about before. So, how can you better leverage digital signage to sell more in-store? Here are five suggestions for you. 1. Be helpful. Your content doesn’t have to be sales-driven to deliver results. Shoppers have different expectations than they used to when they walk in your […]

Creating Brand Advocates in Your Business

Creating Brand Advocates in Your Business

Are your employees brand advocates? You want them to be. Whether you know it or not, at least half of them are posting on social media about your company from time to time, if not more often, according to a 2014 Weber Shandwick study – but only 39% of them are sharing something positive. One of the reasons why they might not be affirming your organization online is a lack of effective communication. Internal communication is the second strongest driver of employee advocacy (or activism, to use Weber Shandwick’s term), trumped only by leadership. Yet according to the firm’s research: […]

Digital Signage for Millennials (and Everyone Else, Too)

Digital Signage for Millennials (and Everyone Else, Too)

Millennials: now the largest cohort in America and the most-studied, most-discussed generation in our history since baby boomers. Brands want to understand them and connect with them early on to establish customers and advocates for decades to come. Employers, too, have gotten in on that act, trying to figure out how to draw and keep millennials while at the same time grappling with an age swing of four generations and 50 years in their businesses. Creating engagement is key, and that’s difficult with a generation that has little expectation of long careers with a single employer and a greater need, […]

Make Your Storefront Work Harder and Smarter to Boost In-store Traffic

Make Your Storefront Work Harder and Smarter to Boost In-store Traffic

I promise you – this is not another alarmist blog about how online shopping will lead to the demise of your brick-and-mortar stores. That does not have to be your end game. Instead, I’d like to arm you with a proactive strategy for leveraging new digital technologies to keep shoppers coming into your stores and driving engagement and sales. People are still shopping – so bring them in First, when it comes to in-store sales, there’s still plenty of good news to be found among the bad. There’s one hard fact everyone in the retail industry knows: there hasn’t been […]

Digital Signage that Rocks Your World Again

Digital Signage that Rocks Your World Again

So many times we’ve seen companies implement digital signage and marvel at how amazing it looks, how impressed they think their customers will be and how it will totally transform their experience. Sadly, the novelty tends to wear off over time, and you don’t feel the same level of passion for your solution that you once did. Sounds like your digital signs could use a revamp. That also sounds like an expensive proposition. The good news? You probably don’t have to completely overhaul your solution. In fact, it may take just a couple of tweaks to refresh it and make […]

Getting Real about Real-Time Retailing

Getting Real about Real-Time Retailing

Stores Magazine recently said, “One of the key messages at this year’s NRF Annual Convention and Expo was that there is no more multichannel. There is no more omnichannel. There is just you and the consumer, and her expectations are very clear: give her what she wants how she wants it, and as close to instantaneously as possible.” The new buzzword that sums up this approach: real-time retailing. It means being able to understand and effectively serve customers at every point in the purchase cycle. This sounds like a logical next step in thinking about how to best serve customers […]

Give Yourself a Gift: Plan Your Holiday Signage Now

Give Yourself a Gift: Plan Your Holiday Signage Now

Here’s a bit of good news: this year there are two more shopping days between Thanksgiving and Christmas! Holiday 2016 promises to ring loud at retail cash registers, if current forecasts hold true. With retail sales predicted to grow 3.1% in 2016, “the most wonderful time of the year” will bring shoppers to your stores for either perusing, purchasing or picking up items they’ve purchased online. And with Veterans Day shopping growing in popularity, the season starts earlier than ever. According to a 2015 PricewaterhouseCoopers report, more spending now happens before the start of Black Friday week than during it. […]

Pokémon Go May Be a No-Go for Your Business

Pokémon Go May Be a No-Go for Your Business

Brace yourself, but here’s what we think of the world’s latest, greatest mobile app and its use in customer promotions: if it doesn’t fit your marketing strategy, then Pokémon Go is a no-go for you. Unless you’ve been off the grid the past few weeks, you’ve heard of it. The free, location-based augmented reality mobile game almost immediately topped the Apple App Store and Google Play download charts and became the most active mobile game ever in the United States. Its daily use is topping that of Facebook and Twitter, especially since its wide release in Europe last week. And it’s […]

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