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8 Ways That Digital Signage Improves Employee Engagement

8 Ways That Digital Signage Improves Employee Engagement

It’s no secret that Employee Engagement is critical in the success of any organization. Now, with Big Data and Analytics offering greater insight into the key elements determining success, it has become increasingly evident that incremental improvements in Employee Engagement drive dramatic improvements across a wide range of metrics. These include productivity, customer satisfaction, employee retention, defects and accidents, absenteeism, revenue growth, and stock performance. This has led many organizations to invest in improving their employee engagement. These are most often multi-pronged strategies aimed at establishing strong bi-directional communications, while also establishing and reinforcing the corporate culture, mission, and values. […]

Tips From DSaaS Experts

Tips From DSaaS Experts

Chances are, you already have some guidelines that come to mind when designing creative content: stay away from red, ensure your content is engaging, know your audience, etcetera, etcetera. But what would the experts say are the non-negotiables when creating effective content specific to digital signage? Is it the layout of the messages? Possibly. Is it the color scheme or clever wording? Could be. How about the eye catching branded content that really draws the viewer’s attention? You’re getting there. We sat down with one of our experts to discuss some of the secrets of the trade. Here’s the skinny, […]

On the Move: Using Motion Design to Create Compelling Digital Signage

On the Move: Using Motion Design to Create Compelling Digital Signage

“Design is thinking made visual.” – Graphic designer Saul Bass Digital signage has its own design discipline. It’s not the same as print, or web, or television. Digital signage design needs to bring focus and context to a brand’s story without some of the usual tricks – such as using sound with video. And it calls for a specific infrastructure for production and delivery unlike that for print, web and video. As a matter of fact, since it’s dynamic and motion-oriented, digital signage design has more in common with two other fields of design – animation and movie titles – […]

Integration, Interaction, Data and DSaaS: What 2017 Will Bring to Digital Signage

Integration, Interaction, Data and DSaaS: What 2017 Will Bring to Digital Signage

  2016: A big year for digital signage in general and Convergent in particular. We’re growing, and the industry itself looks to be on target to edge over the $20 billion mark in worldwide sales predicted in the next couple of years. In that spirit, we got out our crystal ball and made some of our own predictions for the coming year. Here are six of the biggest trends we expect to see in our industry in 2017. In addition to me, our prognosticators include my colleagues Greg Davis, vice president, sales and marketing; Trevor Davies, chief architect; Adam Shilling, […]

The Best-Laid Plans: 3 Keys to a Successful Digital Signage Pilot

The Best-Laid Plans: 3 Keys to a Successful Digital Signage Pilot

Pilots have been a part of the buyer journey in digital signage for some time. In the early stages of digital signage, they were used to prove that the technology worked. But as the industry has evolved, we know that the software, screens and players do their jobs. Yet we still get lots of requests for pilots from retailers who want to see how signage looks or make sure that it works before committing to a full roll-out. Let’s be clear: we like pilots. In fact, we think they’re essential. They allow you to test equipment, content and processes in […]

Big Data and Digital Signage: Are They Finally Going to Get Together?

Big Data and Digital Signage: Are They Finally Going to Get Together?

Digital signage has been around for some time now. The concept has been validated and now it’s just a matter of continuing to develop and perfect it. Seamlessly incorporating data into digital signage messages has been on the rise for several years, too. As the ability to integrate data into signage has moved from a simple weather pull or RSS feed to more complex applications, the question has become: How do we better leverage Big Data? As a marketer myself, there’s a big appeal to big data. It gives me the information I need to deliver the most relevant message […]

Playing Games with Your Digital Signage

Playing Games with Your Digital Signage

More and more often, businesses are using digital signage as another way to communicate with employees, ensure that they understand corporate goals and strategies and drive them to action. Digital displays offer variety, convenience and freshness that email can’t necessarily match. As the saying goes, though, “less is more” when it comes to digital signs and how each screen is used. Valuable messages get lost on a display that is overflowing with informational zones: weather on one side, an RSS ticker at the bottom, corporate news in the main area. Add a corporate logo and maybe a picture or two […]

Digital Signage for Millennials (and Everyone Else, Too)

Digital Signage for Millennials (and Everyone Else, Too)

Millennials: now the largest cohort in America and the most-studied, most-discussed generation in our history since baby boomers. Brands want to understand them and connect with them early on to establish customers and advocates for decades to come. Employers, too, have gotten in on that act, trying to figure out how to draw and keep millennials while at the same time grappling with an age swing of four generations and 50 years in their businesses. Creating engagement is key, and that’s difficult with a generation that has little expectation of long careers with a single employer and a greater need, […]

Digital Signage that Rocks Your World Again

Digital Signage that Rocks Your World Again

So many times we’ve seen companies implement digital signage and marvel at how amazing it looks, how impressed they think their customers will be and how it will totally transform their experience. Sadly, the novelty tends to wear off over time, and you don’t feel the same level of passion for your solution that you once did. Sounds like your digital signs could use a revamp. That also sounds like an expensive proposition. The good news? You probably don’t have to completely overhaul your solution. In fact, it may take just a couple of tweaks to refresh it and make […]

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