Think of the anxiety that comes with being lost. Now add a layer of fear and a good dose of nerves caused by dealing with medical tests, sickness and surgery – or coming to see friends and family coping with them. That’s what patients and visitors feel when they can’t find their way in a hospital. “To be sick and dealing with cancer issues in a building that is not user friendly is your worst nightmare,” said a patient quoted in a 2014 Wall Street Journal article on the topic. Statistics back up such anecdotal information from patients. According to Deloitte […]

Wayfinding Digital Signage in Hospital Whitepaper : The Cost of Getting Lost When’s the last time you were in a hospital? How easy was it to find where you were going? Did you have to ask for directions? 30% of first-time visitors to a hospital will get lost and the cost of this problem is adding up – the cost of getting lost. The growing size and complexity of hospital campuses is a reality. Many patients already feel nervous and scared and the anxiety of getting lost or missing an appointment can be frustrating. Frustrated patients report lower customer satisfaction […]