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Do Your Customers Know More Than Your Employees?

Do Your Customers Know More Than Your Employees?

Retailers are the number one users of digital signage. All those video walls, kiosks, endless aisles, sales assist tables and other forms of signage add up to some 40% of the market. And retailers are expected to retain that position in the foreseeable future.  Stores blanketed with digital signs mean customers often are well-informed about sales and product features. The question is, do they know more than your average retail employee? Given typically high associate turnover, the answer could be “yes.”  And the irony is, the same type of digital signs that benefit stores on the sales floor can provide similarly […]

What’s Keeping Retailers Awake at Night? NRF Had the Answers

What’s Keeping Retailers Awake at Night? NRF Had the Answers

I’m back from retail’s Big Show — last week’s NRF convention and expo in New York City, which hosted nearly 35,000 attendees, offered hundreds of sessions and showcased miles of retail technology, including Convergent’s digital signage capabilities. We were one of only a handful of digital signage providers with a booth, so we were busy with meetings and visits and made a lot of great contacts, all having something interesting to say about the industry in general and their businesses in particular. Here’s a taste of what we saw and heard while we were there. Retail challenges are top of mind […]

(Not So) Good to Great: What a Walk through the Mall Revealed about Retail Signage

(Not So) Good to Great: What a Walk through the Mall Revealed about Retail Signage

The holidays are over, and as we enter 2017, we’re gearing up for NRF’s Big Show, retail’s largest trade event of the year. That’s fitting, given the amount of time I spent in the mall last month, searching for the perfect gifts for my friends and family. I hit a bunch of stores, many of which I wouldn’t normally enter, but that gave me the perfect opportunity to check out their retail digital signage. I saw some great examples of it. A couple of stores were using street-facing signage to effectively capture attention and drive store traffic. Others were leveraging […]

Move Over, Millennials: It’s All About Gen Z

Move Over, Millennials: It’s All About Gen Z

Dear Millennials: Yes, we loved listening to your demands for work/life balance and how you don’t want to buy a car. Your Facebook posts of your dog are priceless. But, sorry to let you know, you are no longer the retail community’s main concern. Your time is coming to an end. It’s no longer about you. The retail world has a new BFF: Generation Z. Gen Z — two billion worldwide and one-quarter of the North American population — is made up of those born after 1998. And, while some members of the generation are still in grade school, they […]

Better Sex through DSaaS*

Better Sex through DSaaS*

Yes, you read that headline right. And yes, we’re being provocative, but bear with me, because I’ll prove my point: DSaaS* + an experienced, committed solutions provider = increased retail sales, less stress and a better home life (and all that implies) In last week’s blog, we talked about the continued struggles of today’s retailer (as if you needed reminding). Same store sales data is down and fewer people are shopping in brick-and-mortar stores. RetailNext’s latest Retail Performance Pulse report on store performance showed a 6 percent year-over-year decline in August, continuing a years-long trend. At the same time, the […]

Make Your Storefront Work Harder and Smarter to Boost In-store Traffic

Make Your Storefront Work Harder and Smarter to Boost In-store Traffic

I promise you – this is not another alarmist blog about how online shopping will lead to the demise of your brick-and-mortar stores. That does not have to be your end game. Instead, I’d like to arm you with a proactive strategy for leveraging new digital technologies to keep shoppers coming into your stores and driving engagement and sales. People are still shopping – so bring them in First, when it comes to in-store sales, there’s still plenty of good news to be found among the bad. There’s one hard fact everyone in the retail industry knows: there hasn’t been […]

Getting Real about Real-Time Retailing

Getting Real about Real-Time Retailing

Stores Magazine recently said, “One of the key messages at this year’s NRF Annual Convention and Expo was that there is no more multichannel. There is no more omnichannel. There is just you and the consumer, and her expectations are very clear: give her what she wants how she wants it, and as close to instantaneously as possible.” The new buzzword that sums up this approach: real-time retailing. It means being able to understand and effectively serve customers at every point in the purchase cycle. This sounds like a logical next step in thinking about how to best serve customers […]

Why Do Shoppers Still Shop in Store? It’s about the Experience.

Why Do Shoppers Still Shop in Store? It’s about the Experience.

In a world where online shopping is fast, easy and convenient, why would anyone still go to a store? The answer is simple. People “love going out, shopping with people and touching stuff. Everybody likes going shopping,” says Mike Moriarty, a partner in the retail practice of consultant A.T. Kearney and an author of the firm’s recent omnichannel commerce study.1 95% of all retail sales are captured by retailers that have a brick-and-mortar presence, the study says. But – and this is a big caveat – only 35% of product purchases actually begin and end in-store. The ways we reach, […]

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