Why Do Shoppers Still Shop in Store? It’s about the Experience.

Why Do Shoppers Still Shop in Store? It’s about the Experience.

In a world where online shopping is fast, easy and convenient, why would anyone still go to a store? The answer is simple. People “love going out, shopping with people and touching stuff. Everybody likes going shopping,” says Mike Moriarty, a partner in the retail practice of consultant A.T. Kearney and an author of the firm’s recent omnichannel commerce study.1 95% of all retail sales are captured by retailers that have a brick-and-mortar presence, the study says. But – and this is a big caveat – only 35% of product purchases actually begin and end in-store. The ways we reach, […]

Why Beacons And Digital Signage Are BFFs

Why Beacons And Digital Signage Are BFFs

If you haven’t heard about beacons… you will soon. What are Beacons? Beacons are tiny radio transmitters that search for nearby Bluetooth capable devices like a smartphone or tablet. These transmitters are able to determine the proximity of a device to the beacon itself and send specific triggers to an app on the device. The type of Bluetooth connection the beacons utilize is called Bluetooth Low Energy or BLE. This is the same wireless connection you may use for your wireless headphones or a wireless speaker. BLE can have a range of 150 feet or more. 4.5 million by 2018. […]

Newer Posts
  • 1
  • 2
No More Articles