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5 Reasons Why Marketing Shouldn’t Make Your Digital Signage Buying Decisions: Part 1

5 Reasons Why Marketing Shouldn’t Make Your Digital Signage Buying Decisions: Part 1

During my career in start-ups and tech, I’ve spent a lot of time selling to IT professionals. The philosophy and discipline they bring to decision-making has always frustrated…I mean, impressed me. They focused on things like Return on Investment (ROI), measuring value and true cost of ownership.  They understand the challenges of owning and operating rapidly changing technology. They speak a concrete language of finance, logic and analysis: ROI modeling, TCO, capex vs opex and cost of capital. They demand product demos, pilots and proof of concept to validate and measure value of solutions. On top of that, they demand […]

Pokémon Go May Be a No-Go for Your Business

Pokémon Go May Be a No-Go for Your Business

Brace yourself, but here’s what we think of the world’s latest, greatest mobile app and its use in customer promotions: if it doesn’t fit your marketing strategy, then Pokémon Go is a no-go for you. Unless you’ve been off the grid the past few weeks, you’ve heard of it. The free, location-based augmented reality mobile game almost immediately topped the Apple App Store and Google Play download charts and became the most active mobile game ever in the United States. Its daily use is topping that of Facebook and Twitter, especially since its wide release in Europe last week. And it’s […]

Making Your Business Better, Faster: How Displaying Real-Time KPIs Can Help

Making Your Business Better, Faster: How Displaying Real-Time KPIs Can Help

The annual performance review became gospel in the past few decades. But with a changing workforce – more millennials, who want and value immediate feedback – and a world moving faster all the time, many companies are reconsidering or scrapping that system altogether. As GE’s head of human resources recently said in a Fast Company article, “The world isn’t really on an annual cycle any more for anything.” That includes your business, where your performance is only as good as your latest financial results. What to do to spot trouble and speed up growth in the face of such demands? […]

Strategy Comes First

Strategy Comes First

Without a well-defined strategy, digital signage won’t have an impact on a store’s success. In fact, it will have a high probability of failure and will likely be de-installed within two years. A bold statement, but one that in our experience is bound to come true. Technology is not a strategy; it’s a means to an end. Without a well-thought-out plan, even great technology gets pretty boring over time. Where would Apple be if it hadn’t moved from the iPod to the iPhone to the Apple Watch?  And yes, now even the Apple Watch is becoming boring. Strategy comes first […]

A Recipe for Fast-Casual Digital Signage: Our Top Five Tips for Developing Business-Boosting Content

A Recipe for Fast-Casual Digital Signage: Our Top Five Tips for Developing Business-Boosting Content

You own a fast-casual restaurant and are thinking about installing digital menu boards (DMBs) and promotional digital signs. Or you already have digital signs, but want them to be more effective.Your first thought might be that new or improved technology is the answer. But the truth is, it’s all about content. Following are our five top tips for developing content for your digital signage program – an investment that can boost your business and improve your profitability. Your first thought might be that new or improved technology is the answer. But the truth is, it’s all about content. Following are […]

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