Posted November 30, 2016

Integrated cloud-based platform offers scalability, lower up-front costs to help networks grow

ATLANTA, GA (PRWEB) November 30, 2016

Convergent, a Ballantyne Strong (NYSE MKT: BTN) company and the first Digital Signage as a Service (DSaaS) provider, today announces commercial availability of INFLUENCE Ad Network, the industry’s one and only DSaaS offering for the end-to-end delivery of advertising-based digital out-of-home (DOOH) networks.

Convergent’s service leverages FusionDX, an integrated cloud-based platform that provides the simplicity, scalability and flexibility necessary for customers to meet their objectives for growth. FusionDX automates all aspects of digital signage workflow – from content creation, approval, storage and management to network deployment, monitoring, case management and incident resolution.

“Until now, solutions for managing digital out-of-home networks have been fragmented and complex to scale, measure and support,” said Steve Schilling, president of Convergent. “INFLUENCE Ad Network is unique in that it offers a cloud-based, turnkey solution for developing and delivering digital signage from conception to implementation to results.”

INFLUENCE Ad Network offers an improved time to market, reduced start-up costs, expanded reach and better audience analytics. It allows organizations to shift digital signage from a capital expense to an operating expense tied to specific ROI goals, an attractive element of the platform for many organizations.

It also gives networks the ability to target national, regional, local or on-site advertising in a specific ad block and insert ads into longer-form content without having to break up and modify it.

“INFLUENCE Ad Network is a great fit for digital out-of-home networks because the scalability and lower up-front capital make them easier to launch and grow,” Schilling said. “Our comprehensive platform represents a giant step forward both for networks and for digital signage in general.”

About Convergent

Convergent, a Ballantyne Strong Inc. company, is changing expectations about how to create and manage location-based digital experiences. With 35 years of innovation, we challenge clients to think differently about how they engage with their customers and employees and the technology they use to do it. Clients rely on us to eliminate complexity by integrating and managing best-of-breed technologies into single-source solutions. And our award-winning creative captivates, engages and motivates buyers. Today our digital experiences reach thousands of locations around the world and are seen by millions of people each day.