Strategy and Measurement
If it feels like you’re seeing more advertising on digital screens in doctor’s offices, airports and malls, you’re right. After slower growth in 2014, digital out-of-home (DOOH) providers booked revenue gains of 11% in 2015, the industry’s highest growth rate since the Great Recession, according to PQ Media’s US Digital Out-of-Home Media Forecast 2016. And consumer exposure to DOOH networks increased 4% in 2015 to about 51 minutes per week, “continuing a multi-year upward trend that places DOOH among the fastest-growing segments of the broader media industry,” the report says. Even with that good news, the industry still has its […]
Integrated cloud-based platform offers scalability, lower up-front costs to help networks grow. Convergent announces commercial availability of fusiondx ad network, the industry’s one and only DSaaS offering for the end-to-end delivery of advertising-based digital out-of-home (dooh) networks.
Pilots have been a part of the buyer journey in digital signage for some time. In the early stages of digital signage, they were used to prove that the technology worked. But as the industry has evolved, we know that the software, screens and players do their jobs. Yet we still get lots of requests for pilots from retailers who want to see how signage looks or make sure that it works before committing to a full roll-out. Let’s be clear: we like pilots. In fact, we think they’re essential. They allow you to test equipment, content and processes in […]
Strategy and Measurement
When the Multiple Sclerosis Society wanted elegant, effective signage for a benefit, Convergent delivered, helping the Georgia chapter exceed fundraising goals during a recent annual culinary event.
For years, we’ve been helping companies leverage the power of digital media to drive action. Whether they’re using it to increase employee engagement, deliver a better shopping experience or promote menu specials (both of which ultimately improve sales), the primary engine is content. However, in many organizations, content is the ugly duckling of a digital signage program. In the development and buying process, it’s often one of the last considerations. What does get attention? Hardware and software: the screens, players and software to run that equipment. Content is an afterthought, and even worse, technology decisions often end up driving content, […]
Digital signage has been around for some time now. The concept has been validated and now it’s just a matter of continuing to develop and perfect it. Seamlessly incorporating data into digital signage messages has been on the rise for several years, too. As the ability to integrate data into signage has moved from a simple weather pull or RSS feed to more complex applications, the question has become: How do we better leverage Big Data? As a marketer myself, there’s a big appeal to big data. It gives me the information I need to deliver the most relevant message […]
More and more often, businesses are using digital signage as another way to communicate with employees, ensure that they understand corporate goals and strategies and drive them to action. Digital displays offer variety, convenience and freshness that email can’t necessarily match. As the saying goes, though, “less is more” when it comes to digital signs and how each screen is used. Valuable messages get lost on a display that is overflowing with informational zones: weather on one side, an RSS ticker at the bottom, corporate news in the main area. Add a corporate logo and maybe a picture or two […]
Strategy and Measurement
Dear Millennials: Yes, we loved listening to your demands for work/life balance and how you don’t want to buy a car. Your Facebook posts of your dog are priceless. But, sorry to let you know, you are no longer the retail community’s main concern. Your time is coming to an end. It’s no longer about you. The retail world has a new BFF: Generation Z. Gen Z — two billion worldwide and one-quarter of the North American population — is made up of those born after 1998. And, while some members of the generation are still in grade school, they […]
Done right, digital signage has been proven to engage shoppers, enhance the in-store experience and increase brand awareness. But let’s face it: the real driver of digital signage is the impact it has on revenue – increasing average purchase amounts and repeat business by around 30% each, according to an InfoTrends report we’ve talked about before. So, how can you better leverage digital signage to sell more in-store? Here are five suggestions for you. 1. Be helpful. Your content doesn’t have to be sales-driven to deliver results. Shoppers have different expectations than they used to when they walk in your […]
Are your employees brand advocates? You want them to be. Whether you know it or not, at least half of them are posting on social media about your company from time to time, if not more often, according to a 2014 Weber Shandwick study – but only 39% of them are sharing something positive. One of the reasons why they might not be affirming your organization online is a lack of effective communication. Internal communication is the second strongest driver of employee advocacy (or activism, to use Weber Shandwick’s term), trumped only by leadership. Yet according to the firm’s research: […]