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(Not So) Good to Great: What a Walk through the Mall Revealed about Retail Signage

(Not So) Good to Great: What a Walk through the Mall Revealed about Retail Signage

The holidays are over, and as we enter 2017, we’re gearing up for NRF’s Big Show, retail’s largest trade event of the year. That’s fitting, given the amount of time I spent in the mall last month, searching for the perfect gifts for my friends and family. I hit a bunch of stores, many of which I wouldn’t normally enter, but that gave me the perfect opportunity to check out their retail digital signage. I saw some great examples of it. A couple of stores were using street-facing signage to effectively capture attention and drive store traffic. Others were leveraging […]

Integration, Interaction, Data and DSaaS: What 2017 Will Bring to Digital Signage

Integration, Interaction, Data and DSaaS: What 2017 Will Bring to Digital Signage

  2016: A big year for digital signage in general and Convergent in particular. We’re growing, and the industry itself looks to be on target to edge over the $20 billion mark in worldwide sales predicted in the next couple of years. In that spirit, we got out our crystal ball and made some of our own predictions for the coming year. Here are six of the biggest trends we expect to see in our industry in 2017. In addition to me, our prognosticators include my colleagues Greg Davis, vice president, sales and marketing; Trevor Davies, chief architect; Adam Shilling, […]

Data-Driven Content Offers Flexibility, Function and an Event-Enhancing Fix

Data-Driven Content Offers Flexibility, Function and an Event-Enhancing Fix

As digital signage technology gets more sophisticated, so do content wants and needs. Something our customers are asking for more and more often is data-driven content. They’re looking for flexibility and real-time updates for their messaging to keep it fresh and relevant, beyond even what the typical RSS feed can provide.  We recently had the opportunity to develop such a system for a benefit event that required entirely dynamic, data-driven content. By all accounts, the event was a great success for the organization sponsoring the fundraiser – and it illustrated the flexibility and function that data-driven content provides. “Harvest for […]

Myth Versus Reality: How Content, Not Advertising, Drives a Great DOOH Network

Myth Versus Reality: How Content, Not Advertising, Drives a Great DOOH Network

If it feels like you’re seeing more advertising on digital screens in doctor’s offices, airports and malls, you’re right. After slower growth in 2014, digital out-of-home (DOOH) providers booked revenue gains of 11% in 2015, the industry’s highest growth rate since the Great Recession, according to PQ Media’s US Digital Out-of-Home Media Forecast 2016. And consumer exposure to DOOH networks increased 4% in 2015 to about 51 minutes per week, “continuing a multi-year upward trend that places DOOH among the fastest-growing segments of the broader media industry,” the report says. Even with that good news, the industry still has its […]

The Best-Laid Plans: 3 Keys to a Successful Digital Signage Pilot

The Best-Laid Plans: 3 Keys to a Successful Digital Signage Pilot

Pilots have been a part of the buyer journey in digital signage for some time. In the early stages of digital signage, they were used to prove that the technology worked. But as the industry has evolved, we know that the software, screens and players do their jobs. Yet we still get lots of requests for pilots from retailers who want to see how signage looks or make sure that it works before committing to a full roll-out. Let’s be clear: we like pilots. In fact, we think they’re essential. They allow you to test equipment, content and processes in […]

Stop Putting Your Head in the Sand When It Comes to Your Digital Signage Content

Stop Putting Your Head in the Sand When It Comes to Your Digital Signage Content

For years, we’ve been helping companies leverage the power of digital media to drive action. Whether they’re using it to increase employee engagement, deliver a better shopping experience or promote menu specials (both of which ultimately improve sales), the primary engine is content. However, in many organizations, content is the ugly duckling of a digital signage program. In the development and buying process, it’s often one of the last considerations. What does get attention? Hardware and software: the screens, players and software to run that equipment. Content is an afterthought, and even worse, technology decisions often end up driving content, […]

Big Data and Digital Signage: Are They Finally Going to Get Together?

Big Data and Digital Signage: Are They Finally Going to Get Together?

Digital signage has been around for some time now. The concept has been validated and now it’s just a matter of continuing to develop and perfect it. Seamlessly incorporating data into digital signage messages has been on the rise for several years, too. As the ability to integrate data into signage has moved from a simple weather pull or RSS feed to more complex applications, the question has become: How do we better leverage Big Data? As a marketer myself, there’s a big appeal to big data. It gives me the information I need to deliver the most relevant message […]

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