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Pokémon Go May Be a No-Go for Your Business

Pokémon Go May Be a No-Go for Your Business

Brace yourself, but here’s what we think of the world’s latest, greatest mobile app and its use in customer promotions: if it doesn’t fit your marketing strategy, then Pokémon Go is a no-go for you. Unless you’ve been off the grid the past few weeks, you’ve heard of it. The free, location-based augmented reality mobile game almost immediately topped the Apple App Store and Google Play download charts and became the most active mobile game ever in the United States. Its daily use is topping that of Facebook and Twitter, especially since its wide release in Europe last week. And it’s […]

New Things to Think About in Digital Wayfinding for Hospitals

New Things to Think About in Digital Wayfinding for Hospitals

Think of the anxiety that comes with being lost. Now add a layer of fear and a good dose of nerves caused by dealing with medical tests, sickness and surgery – or coming to see friends and family coping with them. That’s what patients and visitors feel when they can’t find their way in a hospital. “To be sick and dealing with cancer issues in a building that is not user friendly is your worst nightmare,” said a patient quoted in a 2014 Wall Street Journal article on the topic. Statistics back up such anecdotal information from patients. According to Deloitte […]

Sound Strategy, Great Content and the Human Touch: Increasing Share of Wallet in Banking

Sound Strategy, Great Content and the Human Touch: Increasing Share of Wallet in Banking

With a slow-growing economy and strong competition, keeping customers and increasing their share of wallet is a big deal in traditional banks these days. While thorough onboarding, excellent customer service and transparency in fees all play a role in retaining, cross-selling and up-selling clients, you might be surprised to learn how important good communication is in achieving the same. “Communication has the most significant impact on increasing share of investable assets” at any given bank, according to a recent J.D. Power study. A coordinated, three-part digital signage solution can improve that communication and help banks sell additional products. Think of […]

Making Your Business Better, Faster: How Displaying Real-Time KPIs Can Help

Making Your Business Better, Faster: How Displaying Real-Time KPIs Can Help

The annual performance review became gospel in the past few decades. But with a changing workforce – more millennials, who want and value immediate feedback – and a world moving faster all the time, many companies are reconsidering or scrapping that system altogether. As GE’s head of human resources recently said in a Fast Company article, “The world isn’t really on an annual cycle any more for anything.” That includes your business, where your performance is only as good as your latest financial results. What to do to spot trouble and speed up growth in the face of such demands? […]

Strategy Comes First

Strategy Comes First

Without a well-defined strategy, digital signage won’t have an impact on a store’s success. In fact, it will have a high probability of failure and will likely be de-installed within two years. A bold statement, but one that in our experience is bound to come true. Technology is not a strategy; it’s a means to an end. Without a well-thought-out plan, even great technology gets pretty boring over time. Where would Apple be if it hadn’t moved from the iPod to the iPhone to the Apple Watch?  And yes, now even the Apple Watch is becoming boring. Strategy comes first […]

Real People, Real Stories: Getting and Keeping Millennials as Your Bank’s Customers

Real People, Real Stories: Getting and Keeping Millennials as Your Bank’s Customers

Apparently, despite their numbers, sightings of millennials1 in banks these days are akin to catching a glimpse of a rare species of bird. When it comes to banking, this much-studied generation is both similar to and different from the Baby Boomers who precede them. According to a Forbes survey of its 30 Under 30 nominees last year, they are ambitious; owning a home and potentially a business are important to them. Eliminating debt is a priority. And more than half say their biggest financial regret is not saving enough money, something many soon-to-be retired 50- and 60-year-olds can relate to. […]

A Recipe for Fast-Casual Digital Signage: Our Top Five Tips for Developing Business-Boosting Content

A Recipe for Fast-Casual Digital Signage: Our Top Five Tips for Developing Business-Boosting Content

You own a fast-casual restaurant and are thinking about installing digital menu boards (DMBs) and promotional digital signs. Or you already have digital signs, but want them to be more effective.Your first thought might be that new or improved technology is the answer. But the truth is, it’s all about content. Following are our five top tips for developing content for your digital signage program – an investment that can boost your business and improve your profitability. Your first thought might be that new or improved technology is the answer. But the truth is, it’s all about content. Following are […]

Doing the Heavy Lifting: Digital Signage as a Service

Doing the Heavy Lifting: Digital Signage as a Service

Lest you think that cloud-based computing is brand new, shared computer processing and data storage resources actually have been around in one form or another for more than 40 years. However, in the last decade, migration to the cloud is happening faster and faster. According to a study by the Cloud Security Alliance, 33% of organizations have a “full steam ahead” attitude toward cloud services and 86% of companies spend at least part of their IT budget on cloud services.  79% of IT leaders receive regular requests from end users each month to buy more cloud applications, with file sharing […]

Good Communication, Great Companies: Engaging Workers with Digital Signs

Good Communication, Great Companies: Engaging Workers with Digital Signs

You’re an executive wondering why no one seems to know or care about what’s going on at your company. We’ll tell you why: The amount of email the average employee receives is inching up to 100 each day, according to technology research firm The Radicati Group. The problem? Most people can only deal with about 50 emails a day from all sources.1 And your corporate messages are at the bottom of the heap, too. Employees are pressed for time (and who isn’t these days?) and typically wade through their inboxes to focus on emails with information they need to do […]

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