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5 Reasons Why Marketing Shouldn’t Make Your Digital Signage Buying Decisions: Part 1

5 Reasons Why Marketing Shouldn’t Make Your Digital Signage Buying Decisions: Part 1

During my career in start-ups and tech, I’ve spent a lot of time selling to IT professionals. The philosophy and discipline they bring to decision-making has always frustrated…I mean, impressed me. They focused on things like Return on Investment (ROI), measuring value and true cost of ownership.  They understand the challenges of owning and operating rapidly changing technology. They speak a concrete language of finance, logic and analysis: ROI modeling, TCO, capex vs opex and cost of capital. They demand product demos, pilots and proof of concept to validate and measure value of solutions. On top of that, they demand […]

Getting Real about Real-Time Retailing

Getting Real about Real-Time Retailing

Stores Magazine recently said, “One of the key messages at this year’s NRF Annual Convention and Expo was that there is no more multichannel. There is no more omnichannel. There is just you and the consumer, and her expectations are very clear: give her what she wants how she wants it, and as close to instantaneously as possible.” The new buzzword that sums up this approach: real-time retailing. It means being able to understand and effectively serve customers at every point in the purchase cycle. This sounds like a logical next step in thinking about how to best serve customers […]

Give Yourself a Gift: Plan Your Holiday Signage Now

Give Yourself a Gift: Plan Your Holiday Signage Now

Here’s a bit of good news: this year there are two more shopping days between Thanksgiving and Christmas! Holiday 2016 promises to ring loud at retail cash registers, if current forecasts hold true. With retail sales predicted to grow 3.1% in 2016, “the most wonderful time of the year” will bring shoppers to your stores for either perusing, purchasing or picking up items they’ve purchased online. And with Veterans Day shopping growing in popularity, the season starts earlier than ever. According to a 2015 PricewaterhouseCoopers report, more spending now happens before the start of Black Friday week than during it. […]

Pokémon Go May Be a No-Go for Your Business

Pokémon Go May Be a No-Go for Your Business

Brace yourself, but here’s what we think of the world’s latest, greatest mobile app and its use in customer promotions: if it doesn’t fit your marketing strategy, then Pokémon Go is a no-go for you. Unless you’ve been off the grid the past few weeks, you’ve heard of it. The free, location-based augmented reality mobile game almost immediately topped the Apple App Store and Google Play download charts and became the most active mobile game ever in the United States. Its daily use is topping that of Facebook and Twitter, especially since its wide release in Europe last week. And it’s […]

New Things to Think About in Digital Wayfinding for Hospitals

New Things to Think About in Digital Wayfinding for Hospitals

Think of the anxiety that comes with being lost. Now add a layer of fear and a good dose of nerves caused by dealing with medical tests, sickness and surgery – or coming to see friends and family coping with them. That’s what patients and visitors feel when they can’t find their way in a hospital. “To be sick and dealing with cancer issues in a building that is not user friendly is your worst nightmare,” said a patient quoted in a 2014 Wall Street Journal article on the topic. Statistics back up such anecdotal information from patients. According to Deloitte […]

Sound Strategy, Great Content and the Human Touch: Increasing Share of Wallet in Banking

Sound Strategy, Great Content and the Human Touch: Increasing Share of Wallet in Banking

With a slow-growing economy and strong competition, keeping customers and increasing their share of wallet is a big deal in traditional banks these days. While thorough onboarding, excellent customer service and transparency in fees all play a role in retaining, cross-selling and up-selling clients, you might be surprised to learn how important good communication is in achieving the same. “Communication has the most significant impact on increasing share of investable assets” at any given bank, according to a recent J.D. Power study. A coordinated, three-part digital signage solution can improve that communication and help banks sell additional products. Think of […]

Making Your Business Better, Faster: How Displaying Real-Time KPIs Can Help

Making Your Business Better, Faster: How Displaying Real-Time KPIs Can Help

The annual performance review became gospel in the past few decades. But with a changing workforce – more millennials, who want and value immediate feedback – and a world moving faster all the time, many companies are reconsidering or scrapping that system altogether. As GE’s head of human resources recently said in a Fast Company article, “The world isn’t really on an annual cycle any more for anything.” That includes your business, where your performance is only as good as your latest financial results. What to do to spot trouble and speed up growth in the face of such demands? […]

Strategy Comes First

Strategy Comes First

Without a well-defined strategy, digital signage won’t have an impact on a store’s success. In fact, it will have a high probability of failure and will likely be de-installed within two years. A bold statement, but one that in our experience is bound to come true. Technology is not a strategy; it’s a means to an end. Without a well-thought-out plan, even great technology gets pretty boring over time. Where would Apple be if it hadn’t moved from the iPod to the iPhone to the Apple Watch?  And yes, now even the Apple Watch is becoming boring. Strategy comes first […]

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