In a world where online shopping is fast, easy and convenient, why would anyone still go to a store? The answer is simple. People “love going out, shopping with people and touching stuff. Everybody likes going shopping,” says Mike Moriarty, a partner in the retail practice of consultant A.T. Kearney and an author of the firm’s recent omnichannel commerce study.1 95% of all retail sales are captured by retailers that have a brick-and-mortar presence, the study says. But – and this is a big caveat – only 35% of product purchases actually begin and end in-store. The ways we reach, […]
Steve Schilling, an accomplished tech industry veteran, will lead the company’s efforts to launch the industry’s first Digital Signage as a Service (DSaaS) offering. Convergent, a Ballantyne Strong (NYSE MKT: BTN) company and award-winning leader in delivering location-based digital experiences today announced its new leadership team.
Strategy and Measurement
“Our industry is broken; it’s as simple as that. With a fragmented market of more than 300 software providers, an array of hardware and technology options, high up front cost and no meaningful performance metrics, making an investment in digital signage today is a roll of the dice. But we’re changing that.” – Steve Schilling – President, Convergent
Strategy and Measurement
Danny Lewandowski, Interactive Designer at Convergent, shares three key aspects of digital signage content and much much more.
Convergent’s creative team is on a mission to lead the industry in developing better digital signage content, content that goes further than the just pretty pictures
With the rise of one-tap digital banking, financial institutions are rethinking branch banking and integrating digital technology, welcoming human interaction with digital banking inside their establishments.
Here are five ways to get the most out of your digital signage solution: Digital signage is now commonplace in bank and credit union branches across North America. But how many of those networks are getting the most out of the marketing opportunity? When you look at the screens in your branches are you satisfied that they’re having a tangible impact on your business? Are they improving customer communication, enhancing the branch or opening more accounts? If not, a digital signage rest may be in order. Don’t worry. This doesn’t necessarily mean you need to rip everything out and start […]
If you haven’t heard about beacons… you will soon. What are Beacons? Beacons are tiny radio transmitters that search for nearby Bluetooth capable devices like a smartphone or tablet. These transmitters are able to determine the proximity of a device to the beacon itself and send specific triggers to an app on the device. The type of Bluetooth connection the beacons utilize is called Bluetooth Low Energy or BLE. This is the same wireless connection you may use for your wireless headphones or a wireless speaker. BLE can have a range of 150 feet or more. 4.5 million by 2018. […]
Wayfinding Digital Signage in Hospital Whitepaper : The Cost of Getting Lost When’s the last time you were in a hospital? How easy was it to find where you were going? Did you have to ask for directions? 30% of first-time visitors to a hospital will get lost and the cost of this problem is adding up – the cost of getting lost. The growing size and complexity of hospital campuses is a reality. Many patients already feel nervous and scared and the anxiety of getting lost or missing an appointment can be frustrating. Frustrated patients report lower customer satisfaction […]
We’ve heard a lot about the branch transformation in the last few years and a lot of focus has been on the physical redesigning of bank branches… but what about the driver of interaction and transactions within bank and credit union branches? Your employees. Employee communication Employee communication is an important and often overlooked aspect of the branch transformation. Employees who understand their role within a business are overall happier in the workplace, work harder, stay with the company longer, have less work-place accidents and generate more revenue. Siemens reports that a business with 100 employees has an average of […]