The Value of Digital Signage in COVID-19 Messaging for Retail

The Value of Digital Signage in COVID-19 Messaging for Retail

As retailers like you start opening their stores across the country, they face a new challenge… how best to assure your customers and employees that you’re taking the necessary precautions to protect them from COVID-19?    Clearly, in-store signage is a critical component of this communication strategy, but given the dynamic nature of the situation, paper signs do not offer the flexibility required.  This is a perfect example of where digital signage can not only improve the effectiveness of your marketing communications but can also mitigate business risks.  In approaching this new and unusual situation, you need to consider several factors…  Different markets have had […]

Why Beacons And Digital Signage Are BFFs

Why Beacons And Digital Signage Are BFFs

If you haven’t heard about beacons… you will soon. What are Beacons? Beacons are tiny radio transmitters that search for nearby Bluetooth capable devices like a smartphone or tablet. These transmitters are able to determine the proximity of a device to the beacon itself and send specific triggers to an app on the device. The type of Bluetooth connection the beacons utilize is called Bluetooth Low Energy or BLE. This is the same wireless connection you may use for your wireless headphones or a wireless speaker. BLE can have a range of 150 feet or more. 4.5 million by 2018. […]

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