The Value of Digital Signage in COVID-19 Messaging for Retail

The Value of Digital Signage in COVID-19 Messaging for Retail

As retailers like you start opening their stores across the country, they face a new challenge… how best to assure your customers and employees that you’re taking the necessary precautions to protect them from COVID-19?    Clearly, in-store signage is a critical component of this communication strategy, but given the dynamic nature of the situation, paper signs do not offer the flexibility required.  This is a perfect example of where digital signage can not only improve the effectiveness of your marketing communications but can also mitigate business risks.  In approaching this new and unusual situation, you need to consider several factors…  Different markets have had […]

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