The branch sweet spot lies between stimulating branch strategy and a seamless cross-channel banking experience. With the rise of one-tap digital banking, financial institutions are rethinking branch banking and integrating digital technology, welcoming human interaction with digital banking inside their establishments. The Branch of the Future adopts a client-centric culture to increase it’s retail appeal by technologically transforming and leveraging applications like tablets, video walls, and social media that enhance the customer journey.
1. Interactive Tablets Inside Bank Branches
Interactive tablets are a great way to shorten perceived wait times and increase in-branch experience during peak hours. These digital screens embrace the new spirit of banking and takes today’s tech-savvy culture into consideration. Tablets allow associates to walk customers through new banking products and services in a fun, new, and engaging digital experience.
2. Banking Digital Signage Video Walls
Video walls, with strategic messaging and placement, can create new opportunities by cross-selling and educating customers on banking products and services. Static locations inside bank branches like waiting areas and teller lines offer a great potential for digital signage video walls. These large, unforgettable screens embed digital banking in customer journey from the beginning to the end.
3. Social Media Digital Signage for Banks
Curating user-generated content through social media digital signage is an easy way to begin going digital. User-generated social media content displayed on in-branch digital screens is a great way to place customers who are active on social media as brand ambassadors. Digital signage screens showing off Facebook, Twitter, and Instagram offer hyper localized content that can strengthen and grow branch ties to the community.