Wayfinding Digital Signage in Hospital Whitepaper : The Cost of Getting Lost

When’s the last time you were in a hospital? How easy was it to find where you were going? Did you have to ask for directions? 30% of first-time visitors to a hospital will get lost and the cost of this problem is adding up – the cost of getting lost.

The growing size and complexity of hospital campuses is a reality. Many patients already feel nervous and scared and the anxiety of getting lost or missing an appointment can be frustrating. Frustrated patients report lower customer satisfaction levels on surveys tied to your HCAHPS scores.

So what’s the answer? Wayfinding is going digital. Digital wayfinding solutions are a new way to get your patients where they’re going and boost your hospital’s efficiency and customer experience.

Digital Wayfinding Kiosks:

Maps and directories have long been a part of wayfinding but until now, they have been static. Digital wayfinding kiosks are dynamic, easy to change and easy to use.

Placing kiosks throughout your facility is key to this solution’s success because everyone’s navigation through a hospital is different. What if you don’t enter through the main entrance? What if you need to go get an MRI or see a specialist on a different floor? Having kiosks throughout your facility makes it easy for your patients to plot their next location from wherever they are.

Mobile Integration:

Smartphone integration is another useful tool you can utilize in your digital wayfinding solution. The next generation of patients is over 40% likely to have a smartphone.

Mobile integration is no longer a luxury – it’s a necessity.

Smartphones and wayfinding work together by sending turn-by-turn directions from a kiosk to your phone. Sort of like an indoor GPS. Even if a patient has multiple stops to make throughout the hospital, their smartphone would be able to guide them through to their next location with ease.

Mobile integration eliminates some of the need for kiosks, which saves money and puts control in your patients’ hands.

The Cost:

The number is $1 billion. That’s how much Medicare reimbursement money is tied to patient satisfaction levels – and this isn’t the only money you have to lose by not offering your patients a better way to navigate your hospital.

Lost patients often look to the nearest hospital employee for help – whether it is a nurse or a doctor. It takes an average of 3 minutes to help a lost patient find their way, that is, if the employee knows the answer, in a survey of hospital staff members across different hospitals, 25% of employees could not locate some specific location within the hospital they work in.



Can you really afford not to offer your patients a digital wayfinding solution?

To learn more, check out our whitepaper with more detailed information about digital wayfinding in healthcare.